Simply put, Smirnoff Red Label is the world’s best-selling Vodka. It's also a triple-distilled, 10-time filtered spirit that is recognised globally and appeals to all as the versatile and value option. Appearance: Crystal clear. Aroma: Clean with faint black pepper and charcoal. Taste: Again very clean. Subtle minerality with cracked black pepper spice. Faint sensation of peppermint freshness. Aftertaste: More cracked black pepper spice with chargrilled peppers.