Not be be confused with Campari, which is a totally different substance, and one that we shall doubtless come to in due course, Cinzano is a Vermouth. Which means, it seems, that one takes a wine, fortify it through adding some kind of spirit, 'aromatize' this with a top secret recipe of herbs and spices (it will come as no surprise that the different Vermouth makers treat the list of herbs used to impart flavour to their product as a closely guarded secret.